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©2020 Gartner, Inc. and/or its affiliates. Julian Poulter Gartner prides itself on its reputation for independence and objectivity. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. 1 position, contributing 35.7% of CRM market revenue. Summary. Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share. Gartner defines CRM as providing the functionality to companies across the four segments of customer service and support, digital commerce, marketing, and sales. Gartner is a registered trademark of Gartner, Inc. and its affiliates. Die Statistik veranschaulicht die weltweiten Marktanteile der Software-Anbieter von Customer-Relationship-Management (CRM). Reset Your Business Strategy Amid COVID-19, Sourcing, Procurement and Vendor Management. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. All rights reserved. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. Market Share Analysis: CRM Sales Software, Worldwide, 2019 Published: 27 October 2020 ID: G00730129 Analyst(s): Julian Poulter, Yanna Dharmasthira, Neha Gupta, Satyam . Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Salesforce, SAP and Oracle retained top 3 market share positions. To learn more, visit our Privacy Policy. The CRM market size currently has a value of $120 billion. By continuing to use this site, or closing this box, you consent to our use of cookies. Learn how to access this content as a Gartner client. The worldwide CRM software market grew by 15.9% in current USD terms, to $56.6 billion worldwide, in 2019. Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. And among all CRM vendors present in the research, only Adobe grew its share during the period under analysis. We use cookies to deliver the best possible experience on our website. , We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. We use cookies to deliver the best possible experience on our website. Market Share Analysis: Customer Relationship Management Software, Worldwide, 2014 Published: 05 May 2015 ID: G00273509 Analyst(s): Yanna Dharmasthira, Joanne M. Correia Summary Salesforce continued to dominate the CRM space in 2014, taking share in new submarkets. We believe the Gartner Magic Quadrant for the CRM Customer Engagement Center report provides valuable information for business leaders who seek … Market Share Analysis: Customer Experience and Relationship Management Software, Worldwide, 2018 Published: 24 July 2019 ID: G00389462 Analyst(s): Yanna Dharmasthira, Julian Poulter, Neha Gupta Summary CRM grew to be a $48.2 billion market in 2018 — the biggest market in application software. Zendesk is named a leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Oracle has been working tirelessly to provide our customers with innovative solutions to succeed in this new era, and after being evaluated among a group of 15 leading vendors, we are very honored to say that Oracle has once again been named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2019. Source: Gartner (June 2019) All subsegments of the CRM market grew by more than 13.7%, with marketing emerging as the fastest growing segment, increasing by 18.8% and representing more than 25% of the entire CRM market. And, if you’re ready to learn more about what the market-leading Maximo asset management solution can do for your organization, read about IBM Maximo online or contact your sales rep today. Yanna Dharmasthira, For further information, see Guiding Principles on Independence and Objectivity. Neha Gupta. Salesforce, SAP and Oracle retained top 3 market share positions. This report monitored CRM market share for 2015. 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