And just like DNA, if you change the information in that code, Facebook will see those pages in different ways! Here’s what they look like for that update above (we highlighted the text that corresponds to different parts of the link preview): In the past, this has been about as complicated as it got – but in 2017 and 2018, Facebook has made changes to how to share a link on Facebook, including how link previews and tags work. The Facebook link preview shows some weird cryptic looking junk. Here at MeetEdgar, for example, we use the Yoast SEO plugin. And you can always see exactly what Facebook will show in a preview by using their link preview tool. If a link thumbnail, title, or description doesn’t appear when you paste a link on Facebook, it’s because those tags weren’t properly created. Get Actionable Social Media Advice (And Not Too Much of It!) You might not be seeing the Facebook link preview you want because the info has been cached by Facebook. Adding a plugin to your WordPress site makes customizing this stuff ridiculously simple. Specifically, the following og:tags should be included in the meta data on your website: og:imageog:image:heightog:image:widthog:titleog:description. That’s due to the way Facebook caches link information. Publishers eligible for the “Link Ownership” setting, are able to connect their Facebook Page(s) with their website’s domain by adding specific markup (Open Graph Tag … Log into Facebook to use this tool. What is Curated Content? To post a link, simply follow the instructions for updating a status and copy and paste the link you want into the field where you normally type a status. Step-by-Step Instructions. We know media Pages use th… While content creation involves you (or your team) creating and sharing your own content, curation is... Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. (Long story short, it’s mostly related to fighting the spread of fake news – which is a pretty good priority, even when it makes things like this slightly more involved.). What Akhil said is correct, though custom rules have mostly been eliminated. Facebook will still display a preview when the post is published. Once the page refreshes, scroll down to see the preview. OG tags are what allow Facebook to take a boring ol’ URL and transform it into a beautiful link preview. Some services, such as Facebook, use the shared URL only to scrape the page's HTML code for metadata. To share a link on your Facebook Page: 1 | Click in Write a post… at the top of your Page’s timeline and enter the link you want to … The preview doesn’t show an image (but you know there are lots on your page) Or it shows some images, but not the one you really want to show. Link previews are more eye-catching and clickable than plain URLs – by giving your link an image, title, description, and more, you’re providing people with the contextual information that’ll make them want to click. Check out some of the common issues below: Edgar may have received a server error from the website, likely due to site maintenance or another issue on the website's end. The website will not allow a preview to be pulled due to a firewall or security bot. OG tags live in the code for every page and post on your website. Now, whenever we publish a new blog post, we just plug the URL into Facebook’s Sharing Debugger as soon as it’s live, and we know that the link preview will generate an image preview without a hitch when anyone (including us!) Basically, when you share a link to your Facebook for the first time, Facebook’s crawlers have to go in and pull the metadata to come up with the Facebook Link Preview. The simple alternative, though, is to use the Facebook debugger. These tags can usually be controlled with a simple plugin such as Yoast SEO. Facebook introduced more permanent solution to the link preview problem for media publishers. Which means the part of your website’s metadata that we’re focusing on is Open Graph meta tags. See the following example posts: You can see the text of your post appears at the top. Important: Once you make changes to any of the above areas, you’ll need to put your link through the Facebook Debugger Tool. 1. To turn a Facebook preview off, just click the X at the top right of the preview box: Facebook generates link previews automatically based on the meta tags in the code of the website you're linking to. Our plugin makes it possible to change your social image, title and description right there in your preview. You can publish a Facebook post with a link preview, with an uploaded image, or as text only. Facebook If you want to make sure the right title and description show when others share your video on Facebook, enter the video URL in the Facebook debug tool. (And it’s free for a limited time! TikTok is a social media network that revolves around video sharing. See what that preview will look like using their link preview tool. Link previews are more eye-catching and clickable than plain URLs – by giving your link an image, title, description, and more, you’re providing people with the contextual information that’ll make them want to click. Here’s the post we’ve been using as an example if you want to see for yourself!). All future instances of that link will rely on the cached information. Google Search - The main link that people click on. When you share a link on your Page, you can include a preview in your post. Get the tie-it-all-together social media plan your marketing strategy has been missing. Is it slightly less convenient to customize them than it was before Facebook’s 2017/2018 tweaks? Facebook link ads are single image advertisements that help promote your website, post-click landing page or article. The crawler has to see an image at least once before it can be rendered. You can also change the title and description info. It affects everyone, though – including you! “When content is shared for the first time, the Facebook crawler will scrape and cache the metadata from the URL shared. Fortunately, there are two ways you can get around that. On Facebook, certain types of link shares will also use a description. Translation: when you add a link in a Facebook post for the first time, Facebook hasn’t yet cached all the information it needs to generate a preview – therefore, Facebook can’t create the image preview you expect until someone shares your link a second time. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. If an image on your website is over 8MB, it will not be included in a link preview. When you add a link in chat message or share it on social networks such as Facebook, Twitter, LinkedIn, you can see a small visual preview and brief description of the link. Facebook Page Profile Picture. Replace the content attributes with your information. Tips for an effective title. Sharing Debugger lets you preview how your content will look when it's shared to Facebook and debug any issues with your Open Graph tags. Facebook did introduce a way that will still allow publishers to edit link previews for their own domains. Don’t you hate it when you try to post a link in a Facebook post, and the image in the preview ends up looking like this: Which, admittedly, doesn’t sound like a very exciting topic. (Facebook saves the info from URLs and pages that have already been shared, for better performance.) If you have selected a Facebook account and included a link in the text of your post, a Facebook Link Preview will be generated. When you include a link in an ad you have the option to add a description. The main benefit of link previews is that users have some expectations of what they’re going to get before they open the link. So there you have it – an easy-as-pie primer on Open Graph meta tags and how to get a link to a Facebook post in 2018. But don't worry. If your URL is correct and there are no current server issues, Edgar may be receiving an SSL error from the site. If we wanted, we could dive into that page’s metadata and add the og:image:width and og:image:height tags to our Open Graph tags. shares that URL on Facebook. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. (Not into coding? It even gives you a little preview of what your text will look like! Seriously – so much easier than dealing with metadata. If Edgar is still unable to pull a preview, this is likely the case. ), Prev: Make Social Sharing Simpler with Edgar's New WordPress Integration, Next: What Twitter’s New Rules Mean for Social Media Scheduling, “enables any web page to become a rich object in a social graph.”, link trust is one of the most important factors, Here’s the post we’ve been using as an example, The Beginner’s Guide to Using TikTok for Business, How to Properly Size Your Images for Facebook, Twitter, LinkedIn, Instagram and Pinterest, What is Curated Content & Why Should You Use It. Now, let’s say you plug your link in the Facebook Debugger, but the image preview doesn’t look the way you want. Facebook will check your link and create the link preview at the time the post is published. I use a WordPress plugin called Yoast SEO. First off, to clarify what's being changed, exactly - currently, when you upload a post to Facebook, Facebook automatically generates a link preview and extracts the header image from the post to display with your link. This means that the first person who shares a piece of content won’t see a rendered image.”. Instructions for the Outlook.com and Outlook on the web Fixing the Preview Image, Title and Description for Shared Links When sharing a page, AddToAny passes the page URL and title to services, and many services will use that data. Note: To open or follow a link preview, simply click it like any other hyperlink. Link Ownership. The second method for making sure your link previews work is to use Facebook’s Sharing Debugger. If you'd like to see how to change your website's meta tags (open graph tags) to generate better previews, check out our webinar here: If you are not the owner of the website you are linking to and the site does not have the meta tags necessary to generate a preview, there is currently no way to alter a link preview except by bringing it to the attention of the website's owner so they can update their meta tags. You have the ability to customize the image, title and description which will be displayed in the link preview Many Social Platforms Our links will change the link preview for all of the popular social media platforms, including Twitter, Facebook and Linkedin TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. (Because these days, link trust is one of the most important factors when you’re trying to get traffic from social media.) The Open Graph stores these properties for any link shared on the site. Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. The Facebook Debugger Tool. Give another link from the same domain a try. Your goal with the meta description is to convince someone to click your link. To do this, they need to indicate link ownership for that domain. Additionally, these ads can help grow the number of likes and boost engagement. Turning off the Facebook Link Preview will result in a text-only post. Edgar's previews are only approximations of what Facebook will display. External Links - Commonly the text other sites use to link to your site. Log In If Link Preview is turned on, it automatically provides the site's name, description, and thumbnail image (if available) in the message body. When you plug a URL into this tool, it pre-loads all the information Facebook needs in order to generate a link preview in the future. The image you choose is the one that Facebook should pull for your link preview! Yet, Facebook is not being able to receive the data for some reason. Facebook for Developers has a tool known as “Debugger” (can be found here) that allows a user to recieve feedback about your pages markup, and will show the information Facebook will retrieve from the page: title, description, picture and more! Just pop the URL for that page into Facebook’s Sharing Debugger. When your ad appears in the News Feed placement the description will show dynamically. Your meta description is not a *direct* ranking factor, so don’t worry about stuffing it with keywords. You want to tell them exactly what they are going to get on the page they are visiting. You can see what your post will look like when you click on ‘Facebook preview’ in the Yoast SEO sidebar: This preview tab also allows you to edit the way your Facebook post is shown when shared. The Facebook debugger is a very handy tool. For example, social apps can use the metadata to present shared Dynamic Links as cards with a title, a description of the linked content, and a preview image. Master Open Graph Tags and Make Your Content Shine, Facebook’s New Link Previews: What You Need to Know About Creating Your Own. Example warnings may look like this: Learn how to add or edit og:tags on your website here: Facebook Link Previews: Make your posts more engaging! Browser Tab - Subliminal marketing that persists in a tab. What is a Facebook preview, how is it made, and what are meta tags, open graph tags, or og:tags? (Note: The location of the Featured Image you choose for a post depends on your blog’s layout. The preview can include up to 10 images with descriptions and unique destination URLs. Visit the Facebook … According to Facebook, "Publishers can begin authorizing their Pages to modify link attachments from their website domains today. It might show an old snippet that you’ve since updated and doesn’t reflect the current content. (And if it means less fake news and inaccurate link previews in the News Feed, it’s a step we’re pretty glad to take.). (Because these days, link trust is one of the most important factors when you’re trying to get traffic from social media.). Social Sites - The title people see on FB, Linkedin, etc. Facebook Link Preview Showing Wrong Description If you write or contribute to a blog, you will probably want readers to be able to share your posts on Facebook. So, even if Edgar can't show you a preview right now due to a firewall or communication error with the website, Facebook will still display one based on the meta data on your website. If you have selected a Facebook account and included a link in the text of your post, a Facebook Link Preview will be generated. The first method is to add an additional piece of information to your OG tags: the height and width of the image preview you want in the link preview. Share photos and videos, send messages and get updates. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. Final Step. You can easily share the posts on a WordPress blog by installing a plug-in. So I've notices from my Facebook Page Analytics that posts without link previews (thumbnail & excerpt) get over 10 times the 'reach' as posts with links previews. Run the link through Facebook's link preview tool to see what Facebook itself is able to pull. Facebook wants to make sure that it only pulls the most accurate information when generating link previews and an image preview, which is why it generates the previews it displays in the News Feed using information it gathers from your site’s metadata. Earlier in this post, we showed you an example of a Facebook update that couldn’t properly generate a link preview with an image: The reason it didn’t generate an image preview is because that link had never been shared on Facebook before. For these Pageswe are extending the deprecation window to give publishers time to indicate link ownership. (And it’s free for a limited time!). Facebook stores that info, and then when you get around to actually sharing the link, they’re able to generate the preview – even the very first time you share it. ), By definition, Open Graph “enables any web page to become a rich object in a social graph.”, Which is really just a fancy way of saying it turns this…. Consider the trifecta: Brand, marketing, and SEO. This means the description will only show in your ad if it's likely to appeal to the person seeing it. Open Graph tags on your website provide Facebook with the content it needs to fill a link preview. If you upload an image to your post in Edgar, the post will publish as a photo on Facebook with your accompanying text. My link preview works fine in Google+ btw. Click the down-arrow button at the top of the page and then click the name of your business page in the "Use Facebook As" section. A preview usually contains a … Collect the link details: link URL, link title, and link image URL. We’re gonna cut through all the technical details and give you the short version of what matters in your metadata, so you can make sure your Facebook link previews generate those beautiful images you’re looking for every time! The image pulled from the link by the preview is in a clickable box with the title and description from the website below it. There are a few reasons why Edgar may not be able to display a Facebook preview for your link. Edgar doesn't send link preview information to Facebook. The current share scraper returns a list of candidate images. If you want to customize the different elements of your link previews, like the image or the meta description, you can do that by hand by editing your OG tags. Also, the app preview page that is displayed when you open a Dynamic Link on iOS will use the metadata, if provided, to display a preview of the link's content. If necessary information (such as og:image, og:title, og:description tags) are missing from the page, Facebook will show you warnings. Create an account or log into Facebook. So how do you update that information? When we do, Facebook shows us the link preview that they’re now able to generate: And when we try to share that URL on Facebook again after using the Facebook debugger, we can see that they’re now able to generate a preview that includes an image: So bada-bing, bada-boom – we have one little extra step to our social sharing workflow. So you just may need to force Facebook to clear the cache. This automatically expands a preview of what your post will look like, including a preview of the content. There are many ways to update Open Graph tags. Who wouldn't? Open the Sharing Debugger to verify that your server is returning the correct metadata to Facebook for sharing. That's not as code-y or difficult as it may sound. ), so you can use the same ads in a variety of locations to reach a wider audience. However, rather than using a Facebook Link Preview, you can always upload an image to your post in Edgar or remove the Facebook link preview to send a text only post. These tags must be present on the website for a preview to be generated. As for the image preview that shows up in your link preview, WordPress gives you the option to add a Featured Image to your post. Modify the HTML response header for your URL to include the following meta tags. A Link Preview is the clickable box that contains an image from your link, the title of the link, and a short description of the content. In most instances, these errors are temporary. In fact, when I do a “View source” on the page, it shows the og:image tag and all other tags. To update your WordPress page’s Facebook link preview we must first understand where it comes from. 5. You can publish a Facebook post with a link preview, with an uploaded image, or as text only. Another factor Facebook uses to determine the quality of a link post is the ratio of link clicks to link post engagement. I checked in the Yoast SEO plugin that for each post, under the social share part, I have uploaded an image and title + description. Think of metadata like your website’s DNA – coded information that determines how a network like Facebook sees the pages on your site. Free Social Media Strategy Course Get the tie-it-all-together social media plan your marketing strategy has been missing. 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