(a) Distinguish between ‘Push’ strategy and ‘Pull’ strategy in the developing a marketing communication programme. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). Promotional strategies are those which help one to send your product or service to market. First we use push marketing to get a message out and then attract the consumers using pull marketing. To explain the pull strategy in Marketing, let us first understand the origins of this strategy.When it was the industrial revolution, the most common concept of marketing was the production concept.Industries produced goods for consumption and these goods were distributed in the market.The demand was more then the supply.Hence, it was all about manufacturing and not sales or marketing. Examples of a pull marketing strategy. The ultimate goal is to strengthen consumer awareness of a brand and products and foster demand. While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. A pull strategy is all about getting the customer to come to you. With pull marketing, you can pull customers to checking out your offering by using: SEO: Say you’re launching … With this new AR application and in … Course topics like supply chain principles place the concepts of push and pull marketing into the greater context of economics. • Pull Strategy • Push Strategy 3. o A pull strategy involves motivating customers to seek out your brand in an active process. (6.4) Having “pull” with suppliers Pulling the customer’s leg Pulling out victory in the marketplace Pulling the customer to your product Pulling together supply chain partners Correct! Creating customer curiosity is a most powerful pull marketing strategy. What are Pull Strategies and Tactics in Marketing? A marketing education begins with coursework that explores the principles of many marketing strategies, including pull marketing. The two types of strategies differ, in the way consumers are approached. Every human being is innately programmed to satisfy it. A pull marketing strategy can be contrasted with a push marketing strategy, where marketing activities are employed along the supply chain Supply Chain Supply chain is the entire system of producing and delivering a product or service, from the very beginning stage of … A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. It requires you to talk about what it is that makes your brand unique and why it is the best option for your potential customer. Correct! Question 4 The “pull” in pull marketing strategies refers to what? A pull strategy is a technique used to bring the customer to you. Pull marketing is an approach designed to draw customers to a brand through search engine optimization ( SEO ) and other non-intrusive methods. (8 marks) (b) Suggest the promotion tools for the launch of new MBA programme in Myanmar which will be accredited by a well reputed UK university. 1 / 1 pts Question 5 Which of the following does not constitute a push marketing strategy? Pull marketing goes beyond just talking about your product. A pull marketing strategy is aimed at attracting the consumer to your product. o It could be explained by this line mentioned below "Getting the customer to come to you" 4. A successful strategy will usually have elements of both the push and pull marketing methods. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. Into the greater context of economics most powerful pull marketing strategies refers what... Strategy is a technique used to bring the customer to come to you coursework. 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