oki sato design philosophy
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He shows that understated doesn’t mean overlooked – a perfect example of how hard work and optimism can sometimes outshine the loud cacophony of the competition. The founder of Nendo, a Tokyo-based design company, is juggling 300 projects, but the number usually hovers around 400. How did you get the idea of this collection? Oki Sato’s Contribution to The Funny Side of Japanese Design. “I guess I’m interested more in light and shadows than color,” he says. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan.Sato is best known for his reinvention of … He is a firm believer in the importance of the everyday details that affect day-to-day tasks and life in general. Throughout the years, Nendo has worked with seminal names in design, from Moroso and Flos, to fashion mogul Louis Vuitton. And even when we do recognize them, we tend to unconsciously reset our minds and forget what weâve seen. small moments intuitively. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. 46870 Ontinyent. Featured image: Manga Chairs at Milan Design Week by designmilk is licensed under CC BY 2.0 / cropped from original. Assembled from 23 pieces of hand-crafted solid wood and veneer, the design is seamless and iconic. He said that the difference between art and design is that with art you can make people sad but in the end design has to make people happy.” Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Dan Howarth | 28 April 2015 | … “Emotion is important in design; it can become cold if it’s too minimal. GandÃa Blasco SA In 2016, in partnership with Design Museum Holon in Israel, Nendo held their very first large-scale retrospective exhibition titled “The Space in Between”. Where does your inspiration come from? Our paths crossed in 2012. His expertise spans from furnishing design to architecture. The company has also been thinking on a much larger scale, designing a house sliced in two by a giant staircase, and even a ship. He spends the majority of his time in his studio, located in a Kenzo Tange-designed building in Akasaka, with an Isamu Noguchi-designed garden, and a Nendo-designed ground floor café. Design has to be friendly; it’s another thing Issey Miyake taught me. Oki Sato – Nendo is the head of Nendo, a design studio based in Tokyo. – Oki Sato In 2002 Canadian-born Oki Sato traveled to the Salone del Mobile in Milan with five fellow architecture graduates from Wasaeda University, Tokyo. A clue that his designs are created in a very playful way. Fashion designer Issey Miyake asked Nendo to create a chair out of the pleated paper discarded from the last collection. After six years of studying architecture, the eye-opening experience inspired Oki to establish his own studio for design – Nendo. “Fresh, you just cut the raw fish and then you serve”, he explains. “It’s strange to say ‘a retrospective’ for a guy who’s not even 40. Studio nendo, founded by Oki Sato in Tokyo, is the first design studio to be given carte blanche to make an installation in the atrium of Le Bon Marché. The company works with numerous brands and have won multiple … Oki Sato is the Chief designer and founder of Nendo designer studio. They all become small starting points for all my projects. And are easy to understand. His work finds inspiration in the simplicity and quirks of everyday life, which is what drives his minimalism. So, how does he do it? Through 70 objects on display across six thematic rooms, it investigates the unexplored areas of different typologies the studio investigated as part of their inquisitive design process. Sato’s philosophy is to re-imagine quotidian objects and needs in a way that provides what he epigrammatically calls a small ‘!’ moment. Oki Sato is one of the most innovative and prolific designers on the international scene. In 2005, the second office was established in Milan. The focus is on thin, clean lines that converge to make a playful and friendly whole. Oki Sato – founder of Japanese brand Nendo – landed at the Milan Design Week with an immersive installation for Daikin within the spaces of Tenoha, a corner of Japan in via Vigevano 18. Oki Sato is the founder and driving force behind Nendo, the design studio with offices in Tokyo and Milan that has managed to reinvent traditional Japanese style.Born in Canada in 1977, Sato trained as an architect before making the decision to specialise in industrial design around 2002. Weâd like the people whoâve encountered Nendo’s designs to feel these Emphatically against dwelling too much on one design, Sato feels most comfortable when working on a multitude of projects for several clients at once. It’s a workload that seems like a … Oct 21, 2014 - Meet the talented designers behind BoConcept's modern furniture and read the stories of iconic design chairs, stylish sofas and flexible wall systems. Spain Rewinding to the beginning, Oki Sato was born in Toronto in 1977, but has lived in Tokyo for most of his life. Thatâs Nendoâs job. The intention was to design a rug with the pattern of magnified butterfly and dragonfly wings. And so, Oki Sato’s fun, nonconformist interpretation of functionality has brought a number of important designs to fruition over the years. Oki Sato, founder of Japanese design powerhouse Nendo, has garnered a reputation for playful, inventive design, and says minimalism can often be "cold." One of his earliest projects, “Sinking about Furniture” was featured in 2003 by design fairs and magazines. In 2002, he obtained his Master’s degree from Waseda University, a prestigious Tokyo educational institution. In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function”. When I start thinking about working on 400 projects, it relaxes me. info@gan-rugs.com Could you illustrate your design philosophy? The same year, a visit to Milan’s Salone del Mobile showed him how open and interdisciplinary design could be. Sato was born in Toronto, Canada in 1977 but raised in Tokyo, where he did an MA in architecture at Waseda University. Oki Sato: I come up with my ideas from everyday life. We talked to Oki Sato, founder of nendo, and asked him to be our guide in this small world of big ideas, crammed with fleeting moments on their way to eternity. This leaves little time in the day for anything else – the powerhouse designer self-professedly eats, sleeps and breathes design. If you agree click "Accept" and if you do not agree you can disable all cookies from your browser, although we do not ensure a perfect functioning of it. When he’s 70 we’ll need a whole plaza to display everything he’s done.”. There should be humor and an element of surprise. 1977 Born in Toronto, Canada 2002 M.A. See more ideas about boconcept, design, everyday objects. C/ Músico Vert, 4 This is a upholstered shell version of the award winning SPLINTER Dining Chair (Good Design Award 2014). We chatted on how to be a perfect minimalist, how to keep authenticity when running a big firm and his next step: architecture. The design studio has worked with Cappellini since the beginning of their journey. We use proprietary and third party cookies to enhance your visit experience. This was the defining idea that Sato and his high school friend and now business partner Akihiro Ito molded into a business strategy and design philosophy. However, for Nendo it has never been about the fame and fortune of mass production. Both Tokyo and Milan are cultural feeding grounds for budding young design studios. This desire is found in the uncluttered and characteristic shapes of his designs, to which … I always add a pinch of humor and friendliness to my designs.". The experience marked the origins of his design approach. Aesthetically, Sato’s work with Fritz Hansen represents a mergence of his recognizable minimalist style with Scandinavian design. Small differences hidden within the normal routine. In the field of design, his name is gaining momentum rapidly, and Oki Sato has received numerous international awards. Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said：“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. Sato’s intention was to find a different use for items that may have lost their original function. Fast-forward to today, the spectacular mind behind one of the top design firms in the world remains as prolific as ever, working on as many as 400 projects at a time. The opponent pushes them and they use that energy to throw them away. Sato’s designs are also characterized by the absence of color, often employing only black and white with a hint of iridescence here and there. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. Oki Sato reinterprets familiar objects in his relaxed style and positions them in an unexpected context.The same is true for the AXOR LampShower, developed by the Nendo design studio with AXOR.It combines water and light in an unusual way. The “music-link” conceptual design. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). in Architecture, Waseda University, Toky Established "nendo" Tokyo office 2005 Established "nendo" Milan office 2006 Lecturer for Showa Women's University, Tokyo "The 100 Most Respected Japanese" (Newsweek magazine) 2007 "The Top 100 Small Japanese Companies" (Newsweek magazine) 2008 Published "nendo" (daab) 2009 Lecturer for Kuwasawa Design … Nendo is a Japanese design firm founded in 2002 by Sato Oki, that works on design projects globally.The first office was situated in Tokyo. It is more an apt means of expression than an end. Oki Sato is one of the most innovative and prolific designers on the international scene. Thankfully, Tokyo- and Milan-based design studio Nendo – headed up by Canadian-born Oki Sato – has made life easy for us, with a perfectly timed and pleasingly designed new stationery collection. However, Sato does highlight some important differences between European and Japanese design. “Good design is when I can explain my ideas to my grandmother or to a young child.”. O ki Sato is having a slow month. Oki Sato's design philosophy revolves around evoking human feelings by using nostalgia, humor, surprise and even irony in his creations. He challenges the typical Western outlook on rigid Japanese minimalism by injecting a dose of humor and surprise into his designs. While European designers tend to pack a punch, “Japanese designers, they do more like judo. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan. But we believe these small moments are what make our days so interesting, so rich. It becomes clear that Nendo is very much the embodiment of the thoughts and personality of its chief designer. Since opening his Tokyo office in 2002 and a base in Milan in 2005, Sato’s career has been on a constant upwards trajectory, with an international clientele extending beyond the two pivotal cities he chose for his practice. The focus is on thin, clean lines that converge to make a playful and friendly whole. He has always believed in creating artificial light that complements natural light and his products are a true reflection of his thought process. Oki Sato, founder of Japanese design firm nendo, is on a creative roll Japanese creative agency nendo is winning fans worldwide with its simple design philosophy Kylie Knott Rather than artificially creating a new design, we modified the scale of an existing natural form, providing a new way of looking at the world. Nendo’s solution was purely experimental, unraveling naturally as they peeled away the layers of a roll of paper. This desire is found in the uncluttered and characteristic shapes of his designs, to which he always adds a touch of humour and conviviality. We bring you 10 of our favorite designs by Canadian-born Japanese designer and interior architect Oki Sato and his design studio, Nendo, which currently has … In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function” . A plaza filled with a collection of stimulating, yet serene designs of one of Japan’s most prolific design firms today is something worth sticking around for. He was born in Toronto, Canada and later moved to Tokyo, where he took a M.A. More. T. +34 96 291 13 20 Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. For example, the Ribbon Stool was fashioned after a ballerina shoe, rethinking the conventional straight line approach to designing stools, while the Island Table was made to look like a collection of archipelagos. With no signs of stopping, Nendo continues to satisfy the design-savvy consumer with visually subtle, yet intriguing objects. The mind behind it all is youthful and devoted; he speaks in simple yet witty terms, but ultimately lets his designs speak for him. For Sato, the project was a crucial lesson that design didn’t always need to have a set goal, enjoying the process was just as important. The Designer | Oki Sato Oki Sato can’t help but design. If I focus on only one or two projects, I can only think about one or two projects. Oki Sato - founder of nendo design studio - expresses his design philosophy not only with the N01™ chair but through graphics, art installations and architecture. Despite being surrounded by the spirit of iconic Japanese designers, Sato tries to break away from boundaries and associations by rethinking convention. He uses sushi in another analogy, revealing the thought process behind his designs. It is all about giving people a âsmall momentâ. Maria Cristina Didero, the exhibition curator, makes a point of this prolific achievement. They know how to absorb that energy and change it into design.” The language with which Oki Sato speaks about design is simple, light-hearted, and imbued with references to everyday life. He also welcomes collaborations with a wide range of companies, using the malleability of Nendo to produce culturally fluid designs. On more than one occasion in the past few years, Oki Sato has joined forces with Fritz Hansen. His cheerful take on minimalism puts the fun into function, changing the way we view design in the twenty-first century. But we donât recognize them. As soon as Oki Sato started designing, it was clear that his work included the element of fun. Awarded with the Designer of the Year by British magazine Wallpaper, Oki Sato’s creations can be seen in the most prestigious museums like: Museum of Modern Art in New York (MOMA), Victoria & Albert Museum in London, Centre Pompidou in Paris or the Israel Museum in Jerusalem. Another five years later, his infectious designs and personality had gained international traction and had him on multiple “Designer of the Year” lists. ‘I was impressed by OPPO’s philosophy, ... technology and pursues a comfortable relationship between people and their products through a human-centric approach to design,’ comments oki sato… When did your collaboration with GAN begin? Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). This year alone Nendo has been hard at work on branding for multiple companies and a flat-packed handbag made from a single sheet of leather. On show until 16 February 2020, it follows on from previous installations by the artists Ai Weiwei, Chiharu Shiota, Leandro Erlich and Joana Vasconcelos.Nendo’s proposal, In 2019, Nendo designed another chair for the brand, this time focusing on sustainability by using recycled plastic with the intention of being recycled again. Oki Sato founded the design studio nendo in Tokyo in 2002, opening a branch in Milan three years later. in Architecture at Waseda University. Valencia. The architect and designer Oki Sato named his studio after the Japanese word for modelling clay. A particularly important project for him was the Cabbage Chair, designed in 2008. Their first project was a chair, which turned out to be the first to be entirely constructed of wood since Arne Jacobsen’s Grand Prix Chair. I am like a spinning top in constant motion, like a fish that would die if it didn’t keep swimming. The round solid wood rods appears to be split in half to form the armrests and legs. Oki Sato, the man behind the popular design brand, lived in Canada until he was 10 years old. DOWNLOAD SPEC SHEET The design concept of SPLINTER series is "split wood". His mastery at telling complex stories using simple and elegant forms can be seen in the Dragonfly rug collection, his first collaboration with GAN, which he explains in this interview. There are so many small moments hidden in our everyday. Sato is best known for his reinvention of traditional Japanese minimalism. Sep 24, 2015 - "My philosophy is to transform people’s interaction with everyday objects by creating small moments in everyday life. One of his earliest projects, “Sinking about Furniture”, was quite literally furniture sinking into the floor. It was also a play on the Japanese pronunciation of “thinking”. Basing their creative process on observations from everyday life, numerous projects were brought to life. Oki Sato, the soul of Nendo, tells the story of Dragonfly. Thatâs why we want to reconstitute the everyday by collecting and reshaping them into something thatâs easy to understand. After graduating as architects from Waseda University in Tokyo, the pair attended the Milano Salone and were surprised by the freedom that other designers enjoyed. 2002年に佐藤オオキを中心に設立されたデザインオフィス。東京とミラノに拠点を持ち、建築、インテリア、プロダクト、グラフィックと幅広くデザインを手掛ける。06年Newsweek誌「世界が尊敬する日本人100人」に選出され、12年にはWall The designer blurs the boundaries between the bathroom and other living areas. In short, Oki Ssa is the fresh and inspiring element of surprise in design taking the world by storm. At one point, Miyake declared it finished. www.gan-rugs.com. Japanese designer Oki Sato went from architecture graduate at a top Tokyo university, to founding his design studio Nendo and being included in “the Top 100 Small Japanese Companies” in just five years. Opponent pushes them and they use that energy to throw them away it relaxes me a of. 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