From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations. About JCDecaux Grace Lake JCDecaux Grace Lake is the Nigerian Subsidiary for JCDecaux, the No. Find out more and change your cookies settings. Intelligent messaging Dynamic content, provided by JCDecaux’s digital creative hub "JCDecaux Dynamic“, offers brands new and exciting opportunities to reach their target audience through contextually aware advertising messages adapted to the time of day, the type of audience, the weather conditions or real time feeds linked to a multiple number of visuals. 7-Eleven Dynamic Content campaign responds to time and weather ... New digital network in Sydney shows Dynamic contextualised content | JCDecaux Australia - Duration: 1:23. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Discover best in class Creative Solutions campaigns that capture the imagination, build real-life engagement and drive innovation within OOH. A user can log in to upload, modify, preview and deploy creatives directly onto the screens. JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. Dubai. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. REA GROUP | CROSS-FORMAT BRANDING | AUGUST 2020 ... Add to selection. Complex Dynamic Bespoke file built in accordance with the client’s specifications calling upon external data feed/tailored creative. The technical innovation, provided by JCDecaux’s digital creative hub “JCDecaux Dynamic” offers brands new opportunities to reach their target audience through contextually aware advertising and innovative creative, these messages are adapted to the time of day, the type of audience, the weather conditions or real-time feeds linked to multiple visuals. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. The campaign uses JCDecaux Dynamic’s SmartContent system which allows Conde Nast Traveller to update their content to the screens in real time and target content based on Heathrow's flight information system data. Here you'll find updates on all things JCDecaux. Enter "AD2GO" in promo code to … If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. Countdown. ... just outside Stockholm, JCDecaux Sweden carried an advertisement on one of their bus shelters to promote the Adobe Creative Days seminar.People waiting for their bus could see the advertisement in the bus shelter being manipulated The digital evolution has empowered smartphone users to shop online whenever they choose, whether on holiday or on the train travelling home from work. Weather forecast. The young Gen-Y and Gen-Z, who have grown up with the internet and technology often have unique values and priorities when it comes to Travel. Dynamic digital technology allows for immediate, scalable and reactive content delivery. Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. Enter "AD2GO" in promo code to … 7-Eleven and AFAJCDecaux in Denmark create a smart content campaign that responds to live data on weather and time of day. JCDecaux is at the forefront of this change with cutting-edge digital innovative solutions that make us leaders in this field. With our partners and stakeholders, we create socially-impactful programs that are self-sustainable and that generate revenue for civic needs. Ii. Iii. JCDecaux SAMPLING AND EXPERIENTIAL. JCDecaux Dynamic integrated a standard weather data feed into the SmartContent CMS (content management system), and set up some rules. Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. Add to selection. Advertisers can effectively embrace the rise of mobile commerce by engaging the active minds of consumers... Streaming content has emerged as a big trend in OOH. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Dynamic ads optimise the targeting, relevance and delivery of DOOH campaigns. Our OOH solutions are backed by data, making our media measurable and dynamic while connecting brands to the right audience. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. After the enquiry submission is completed, we will contact you to confirm the enquiry details as soon as possible. 1 Outdoor advertising company in the world. The Conde Nast Traveller content is displayed at the Gates and gives passengers travel tips for the destination of their flight. In Macau, the Company has been operating the Street Furniture Advertising since 2001. Brands connected to the world. You can also use different dynamic content*, such as weather information, UV index predictions, etc. Screens with a temperature sensor that display a creative according to the weather are a perfect way to have a pertinent communication targeting a key audience.Earlier this year, JCDecaux France and La Redoute conducted an Innovate campaign on digital... By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. JCDecaux and SCA partnered with media agency Wavemaker to create the campaign seen by millions of commuters throughout April and May 2019. UV Index Forecast. It is now widely recognised that digital has become a bigger part of the display out of home advertising industry  thanks to the many possibilities that this technology brings, both to the medium and the advertisers.In the UK, digital revenues for Q1 2013... To promote Benadryl’s hay fever drug, JCDecaux UK conducted a campaign on Digital screens in London with pollen-sensitive information. OUR CONCESSIONS. Whether utilising targeted networks or dynamic content, JCDecaux helps to adapt brand messaging to time and location throughout this journey, creating connections and building a deeper consumer-brand relationship. Have a browse here, get inspired and discover some of our favourites including the winning Campaign of... As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway . By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. It requires no technical expertise and is used by everyone from advertisers and production companies to creative and media agencies. For example, combine a social media campaign with outdoor media. to enrich your advertising content. In Hong Kong, JCDecaux Cityscape operates Bus Shelter Advertising since 1993, Tramcar Advertising for more than 10 years and awarded Bus Body concessions of New World First Bus and Citybus since 2015. With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world. Should you have any questions, please contact us at ad2go@jcdecaux… * JCDecaux Transport provides the following dynamic content: i. From exciting brand launches to awareness campaigns, we take marketing objectives from concepts to cutting edge, innovative realities. Stella Artois created the ultimate Virtual Reality experience for tennis and beer fans as it invited audiences in London Waterloo to ‘Fly Like Rufus’ in an experiential campaign with JCDecaux. JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home advertising, transforming innovative concepts into on-street reality. Smart JCDecaux Dynamic solutions are used in more than 15 countries around the world. JCDecaux Abu Dhabi enables digital campaigns that drive a greater engagement with the audience and return on investment by delivering content that is contextually relevant for the brand, place, time, environment and consumer. JCDecaux LARGE FORMAT DIGITAL Add to selection. Driving E-Commerce by Influencing the Active Consumer Mindset through Dynamic OOH, Trends in OOH: Why Live Content builds Genuine Connections, The challenge of reaching Young Travellers: Tourism & OOH, Best Creative Campaigns of November: Dynamic content, bonding with strangers and chocolate treats, Best of September Creative Solutions: Free Lunch, Zombies and Pizzas, This Just In: OOH gets personal with Mini drivers, Under the magnifying glass: The benefits of display digital advertising (Part II), Under the magnifying glass: The benefits of display digital advertising (Part I), Innovation in thermally sensitive digital screens. Find out more and change your cookies settings. From the latest sports updates to the live streaming of a fashion show or social media contest, dynamic digital campaigns offer stronger … Dynamic campaigns deliver digital content that is contextually relevant for the brand, place, time, environment and consumer. From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations Our presence go bottom Managing ad creatives with the SmartContent CMS (Content Management System) allows advertisers to integrate existing data feeds or input data manually to optimise their content across their media buy. AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS, Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK. UV Index Forecast. The creative must be designed with multiple outcomes to reflect the changes in the data feed. Iii. JCDecaux Dubai is a leading OOH Advertising player in the Middle East market since 2008, handing exclusive and long-term advertising contracts thanks to a … SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. Put social media elements, such as a hashtag, work for you - make the consumer react directly on the streets in real-time. JCDecaux is the world’s largest Out-of-Home advertising company, reaching relevant audiences in over 80 countries. OLD EL PASO | DYNAMIC LARGE FORMAT | SEPTEMBER 2020. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. dynamic content. to enrich your advertising content. JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. 4 different Gore-tex videos were uploaded depicting different weather conditions. JCDecaux is at the forefront of building better cities and airports, providing solutions to public transportation riders and pedestrians. You can also use different dynamic content*, such as weather information, UV index predictions, etc. A key strength of OOH is its presence at key touchpoints of a consumer journey. Weather forecast. Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. Find out more and change your cookies settings. This CMS is web-based and is accessible anywhere at all times. JCDecaux Abu Dhabi. JCDecaux’s Creative Solutions and Data Analytics teams can help you establish the best way to bring dynamic possibilities to life for your brand. Find out more and change your cookies settings. Program design ... More Dynamic. JCDecaux DIGITAL BILLBOARDS. Max Eburne, Chief Commercial Officer, JCDecaux said: “Few things go as well together as music and driving and the ‘Now Playing’ campaign provided an ideal opportunity to showcase digital outdoor advertising technology combined with live … ‘Connected’ is a targeted insight tool for brands and agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns. Countdown. If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. Optimise targeting, relevance and delivery of digital out-of-home campaigns to deepen audience engagement Dynamic Digital and Wrap | October 2020. JCDecaux has unveiled ‘Connected’, a new community of three audience panels that delivers unique insights across JCDecaux’s rail, roadside and retail portfolios. Data-driven, agile decision-making is central to effective brand communication and increased ROI among all advertiser sectors and campaign sizes. Ii. JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region Paris, December 15 th, 2020 – JCDecaux … JCDecaux is dedicated to creating bespoke outdoor solutions and continuing to add new dimensions to out-of-home communications. JCDecaux Group 7,750 views. Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. Dynamic OOH campaigns offer an effective avenue for brands seeking more ways to enhance interactions with target audiences. presence at the right place * JCDecaux Transport provides the following dynamic content: i. Contextually relevant content for all digital campaigns. 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